WordPress today is the most popular blogging software on the market. And many businesses have chosen WordPress as the content management software to use for non-blogger websites. Below are some of the reasons why WordPress is so popular and why you should consider a WordPress platform for your company’s website.
First of all, WordPress is easy to use and has an intuitive interface. It is very easy to add new pages, blog posts, images, and others on a regular basis. Its simple technology makes formatting save a lot of time.
Since WordPress is browser based, you can login from any internet connected computer to manage your site.
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WordPress is a self-contained system that does not require HTML editing software. In WordPress you can create new pages or blog posts, format texts, upload images and edit them, upload documents, video files, image galleries without the need for additional HTML or FTP software.
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The code in WordPress is very clean and simple so that is becomes easy for search engines to read and index your site’s content. Also, each page, post, and image can have its own meta tag keywords, description and title, and can be optimized for specific keywords, allowing for very precise search engine optimization. In order to enhance your search engine optimization efforts further you can also use tags.
Hiring a web designer to make simple updates to your site is not really necessary. You can do simple updates in WordPress yourself and you can also have control of every aspect of your site.
You have a website engine in WordPress. Your site’s look and feel can be customized 100% so that your brand can shine through on your site and provide a unique experience for your visitors.
WordPress was originally made as a blogging platform so that is blogging capabilities in and this can easily be integrated into your website if you want to. You can set up RSS/email subscription to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site. You site can become more dynamic and interactive by setting these up so that the reach of your company can be extended.
If you want to add an event calendar, video gallery, twitter feed, facebook fan box, and more, you simple add plugins which is possible through WordPress, and most of these are free or are reasonably priced.
WordPress sites are scalable. There is no compromising of the performance of you site though you have thousands of pages or blog posts on your site.
Multiple users for the website can be set up if you are a WordPress site administrator, and access levels and capabilities can be assigned to each user.