Holistic Health Starts with a Stellar Online Strategy

Learn how Xivic is elevating wellness brands through custom digital solutions

In today’s uber-competitive holistic health industry, success demands a strong and effective digital presence. From intuitive website design to robust SEO and compelling content marketing, a comprehensive online strategy is essential.

Digital strategies tailored to the unique needs of holistic health not only improve visibility, but also drive engagement and foster trust with clients.

Athletech News spoke with Melissa Marquart, Xivic’s COO,  to explore how their customized digital solutions ‘connect the dots’ and fuel businesses in the wellness space.

Athletech News (ATN): Why do you believe a comprehensive digital strategy is essential for businesses in the holistic health industry?

Melissa Marquart (MM): In today’s digital age, a robust digital strategy is no longer a luxury but a necessity for holistic health businesses. By leveraging the power of a well-rounded digital strategy, brands can connect with a wider and more accurately targeted audience, build trust and drive sustainable growth. 

ATN: What does a “comprehensive digital strategy” mean in the context of holistic health? What are the core components that Xivic includes?

MM: A comprehensive digital strategy allows us to find quick wins while building a foundation of continuous digital success. Our approach includes:

1. Brand visibility through SEO organic strategies and optimizations
2. Brand interest/capture utilizing paid search and social strategies
3. Consumer connections through strong and positive digital experiences
4. Data-driven decision-making, made possible as we implement clean and powerful analytics tracking and real-time reporting

ATN: What pain points do you solve?

MM: First, data and visibility issues. Upon engaging a new client, we identify a lack of, or incorrect, data collection set-up, which leads to uninformed and often poor decisions. We are data experts. We integrate systems so data can be synchronized and harnessed. We dig through the layers of ambiguity and deliver clean, clear, usable data that is the key to making the right decisions to capture more market share.

The second pain point we solve is lack of traffic. We build awareness and demand to get your target audience in the door and engaged with your brand.

And the third is websites that do not convert. We transform passive visitors into loyal customers. Through rigorous A/B testing and data-driven insights, we continuously optimize your website for maximum impact.

ATN: What are some of the biggest digital marketing or operational pitfalls that holistic health businesses fall into?

MM: Letting their website and business systems go stale and/or thinking they are good enough.  The competition is always moving forward. We know that small, continuous efforts towards better user experience, more well-rounded digital messaging, and technology that works for your target audience and builds businesses.

ATN: How does Xivic leverage AI to address the unique needs of the holistic health industry?

MM: Xivic has always been a technology powerhouse that prides itself on keeping it simple while delivering the best. We take this same approach to AI, there are unique and simple ways to integrate AI into your customer’s journey that create better experiences without overdoing it.  People want customization and they need the right message at the right time. The power of AI can do this for you. 

ATN: How do your digital strategies help holistic health businesses attract and retain clients?

MM: We leverage a blend of targeted content, community-building initiatives, and personalized engagement to foster trust and loyalty with potential and existing clients. Here’s how we approach this:

1. Targeted Content Marketing
   We create highly relevant and engaging content, from blogs to social media posts and video content, that resonates with your target demographic’s interests in wellness and holistic health. This not only attracts prospective clients but also positions your brand as an authority in the space.

2. Personalized Email Campaigns and Retargeting
   We leverage CRM insights to craft personalized email sequences and retargeting ads. This keeps your brand top of mind and drives continued engagement with existing clients. Through segmentation, we ensure each communication is tailored to individual client needs, fostering a deeper connection.

3. Community Engagement & Support Systems
   Building community is at the heart of holistic health, so we focus on developing online communities through social media groups, live events and Q&A sessions.

4. Data-Driven Optimization
   We track key metrics such as client acquisition cost (CAC), client lifetime value (LTV), churn rate, and engagement metrics to refine strategies continuously.

Our strategies demonstrate impact through several core metrics, including conversion rates, retention rates, engagement metrics and client satisfaction scores.

See Also

ATN: Content marketing is a huge part of digital strategy. What types of content resonates most with audiences in the holistic health space?

MM: Content that combines education, inspiration and authenticity. Our experience shows that people are looking for trustworthy, actionable information that helps them make healthier choices and fosters a sense of community. Content types that consistently perform well include educational articles and guides, personal stories and case studies, infographics, interactive content such as quizzes, community-oriented social media content and sustainable and ethical lifestyle content.

We closely monitor performance metrics like social engagement, time on page, conversion rates from content to action, and client feedback to continuously refine our approach. By tapping into what truly resonates with the holistic health audience, we create content that not only educates but inspires and empowers them to take positive actions.

ATN: How does Xivic customize its approach when working with recovery and wellness clients to ensure strategies align with their specific needs?

MM: It all starts with a conversation.  We know the industry and we know the customer, but each brand and business is unique — this is where our strategy and data experts shine. We listen to your specific pain points and stresses while learning your unique offering. We then start to pinpoint where small but impactful improvements can be made to bring value and build from there.

ATN: Are there any client success stories or testimonials that highlight the effectiveness of Xivic’s digital strategies for holistic health businesses?

MM: Two come to mind.

Vivaz Medical Spa, a premier destination for aesthetic treatments, partnered with Xivic to revitalize its online presence. The redesign aimed to enhance user experience and drive conversions by creating a visually stunning and intuitive website. Xivic’s team meticulously analyzed user behavior and preferences to optimize the website’s layout, navigation and content. 

The new design features a streamlined user journey, clear calls-to-action, and a mobile-friendly interface. By prioritizing user experience, Xivic’s redesign empowers Vivaz Medical Spa to attract new clients, build brand loyalty, and achieve significant growth.

Xivic also collaborated with JECT, a leading provider of aesthetic injectables, to optimize their paid marketing campaigns. By leveraging data-driven insights and advanced targeting techniques, Xivic helped JECT increase its visibility and drive qualified traffic to its reservation system. Xivic’s efforts resulted in improved click-through rates, lower cost-per-acquisition, and a significant increase in conversions, ultimately boosting JECT’s online presence and revenue.