CCRC says it’s redefining wellness by blending cognitive fitness, social connection, holistic health

A California continuing care retirement / life plan community is blending cognitive fitness, social connection and holistic health into an approach it says sets a new standard for wellness in senior living.

Brain Vitality Studio

Vi at La Jolla Village in San Diego is one of the first communities in its area to introduce what it has named a Brain Vitality Studio, a research-backed space designed for dual tasking to improve cognitive function, mobility and fall prevention. The studio launched in early 2024 as part of the community’s broader Cognitive Vitality Program, which supports the AARP’s six pillars of brain health. Based on its appeal, the company now is considering expanding the approach to additional communities.

“The studio was designed as a dedicated space for residents to engage in dual-task training and exergaming, activities that challenge the brain and body at the same time to support neuroplasticity and cognitive function,” Mellany Hanson, Vi at La Jolla Village lifestyle director, told McKnight’s Senior Living. “It represents the culmination of years of research and planning into how we can create accessible, evidence-informed cognitive wellness programs within independent living.”

The studio is equipped with four dual-tasking machines designed to push users cognitively in a safe and fun environment. 

Access to the studio is open to any resident, although residents must schedule personal training sessions with the community’s brain health-certified fitness coordinators. Residents also can opt to attend a group orientation to learn about the space and its benefits, then either buy training packages tailored to their goals or use it on their own. 

“This approach ensures safety, effectiveness and individualized support, whether a resident is looking to sharpen memory, improve balance or simply stay mentally active,” Hanson said.

The success of the program at La Jolla Village has generated interest in the studio from other Vi communities, she said, and discussions are ongoing at the corporate level about how to adapt and implement the model in other locations. 

Floor ambassadors

Beyond addressing brain health, Vi’s Floor Ambassadors program plays a key role in building a socially connected and welcoming environment, Hanson said. 

Resident volunteers serving as ambassadors help create a sense of belonging by welcoming new residents, checking in on their neighbors and encouraging participation in community life. Those peer-to-peer interactions build trust, Hanson said, spark friendships and reduce the risk of social isolation.

Although the program is intentionally informal to encourage participation, Vi provides guidance through an orientation and ongoing touchpoints. Ambassadors are selected for their kindness, inclusivity and interest in supporting community life. Hanson said they are seen as the community’s “eyes and ears,” sharing feedback to help staff members understand how new residents are adjusting or whether anyone needs additional support.

Vi at La Jolla Village has more than 30 active ambassadors covering most floors across its two towers. Hanson said the program has garnered attention from other Vi communities as a model for enhancing social engagement in independent living. 

Intergenerational partnerships

Another way Vi at La Jolla Village fosters connections is through intergenerational partnerships with a nearby elementary school and a nonprofit community farm.

Students in kindergarten through fifth grade at Oak Park Elementary visit the community twice a year to perform concerts. Residents who play musical instruments join the band members for the performances.

The students’ involvement in the community also extends to a collaboration with Coastal Roots Farm in Encinitas, CA, and Vi Executive Chef Gonzalo Vasquez, allowing students to participate in hands-on learning experiences centered on healthy eating and sustainability. Farm representatives teach students where their food comes from, and then Vasquez leads a discussion and demonstration on how to prepare meals and learn skills the students can take home. Hanson said Vi provides each student with a white chef’s hat and baked cookies.

“This program doesn’t just benefit the students. It enriches the lives of our residents as well,” she said. “Residents get to serve as role models, audience members and co-learners, creating a shared sense of purpose and community.”