Smart ring brand Oura on its ‘holistic’ repositioning
When Doug Sweeny took on the role of CMO at smart ring brand Oura in late 2022, he was faced...
Brand
Fertility brand moves to tap into $57.4 bn women’s supplement market
The move comes amid steady growth in the category: The global women’s health and beauty supplements market generated $57.4 billion...
Bone and joint health brand Caltrate sales up double digit in APAC last year
In FY24, bone and joint health brand Caltrate and multivitamin brand Centrum have reported “double-digit” and “high-single” digit sales growth...
This women’s health brand logo is a glowing example of heritage design
German pharmaceutical and life science company Bayer AG has launched WOMEN | Bayer – a transformative new women's health brand....
Gen Z’s Reaction to Negative Brand Experiences: The Confluence of Customer Service and Technology
The reactions and preferences of Generation Z (Gen Z) consumers are playing an increasingly pivotal role in shaping brand strategies....
